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A Digital Strategist, CX/UX Strategist
Let's create meaningful change that matters.
The digital way.
This is me
I’m Bahar, a multidisciplinary Design & Digital Strategist passionate about creating meaningful, human-centred experiences across both digital and physical spaces.
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With a background in Software Engineering and a degree in Design for Change from IADT, I blend technical expertise, strategic thinking, and human-centred design to approach complex challenges with creativity and clarity. Over the past decade, I’ve worked across a wide range of industries, including IT, marketing, advertising, the public sector, retail, supply chain, and education.
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Alongside my work in design and strategy, I’m also a visual artist. I create paintings that explore colour, texture, and emotion, allowing me to stay closely connected to the creative community I support.
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Currently, I work as a Digital and Communications Strategist in the food industry while also leading ArtSpotlightStories, an independent curatorial platform focused on supporting artists through storytelling and digital visibility.
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My areas of expertise include:
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UX/CX Strategy & Design Thinking
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Qualitative & Quantitative Research
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Discovery Workshop Facilitation
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Cross-Functional Collaboration & Team Leadership
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Digital Marketing Strategy (Google Ads, Social Media)​
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Website Design & Development
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If you’re interested in collaborating, learning more about my work, or exploring creative opportunities together, let’s get connected.​​
Digital Strategist Creative Initiatives
CX/ UX Strategy Workshop Facilitation
Event Planning Design Thinking​
Qualitative & Quantitative Research
Designing Meaningful Experiences for People and Brands
Whether I’m helping businesses craft intuitive digital journeys, designing platforms that connect communities, or curating stories that bring art to life, I approach every project with clarity, empathy, and a strong sense of purpose.
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I work with companies and creative agencies to create user-friendly products and services that are grounded in insight and aligned with their brand goals. I’m especially passionate about Human-Centred Design and enjoy guiding teams through research, prototyping, and implementation in agile environments.
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Beyond client work, I collaborate with local businesses and community spaces to shape their digital identity and promotional strategy, supporting everything from corporate events and art installations to cultural engagement initiatives.
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