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A Digital Strategist, CX/UX Strategist
Let's create meaningful change that matters.
The digital way.
This is me
I'm Bahar Esmaeili, a passionate and multidisciplinary Design & Digital Strategist with a focus on creating meaningful, user-centred experiences across digital and physical spaces.
With a background in Software Engineering and a degree from the Design for Change program at IADT, I bring together technical knowledge, strategic thinking, and human-centred design to solve complex challenges creatively. My work spans over a decade across sectors including IT, marketing, advertising, retail, supply chain, and education.
Currently, I work as a Digital and Communications Strategist while leading ArtSpotlightStories, an independent curatorial platform dedicated to amplifying artists through storytelling and digital visibility.
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I specialize in:
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UX/CX Strategy & Design Thinking
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Qualitative and Quantitative Research
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Facilitation of Discovery Workshops
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Cross-Functional Collaboration & Leadership
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Website Design & Development
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Digital Marketing Strategy (Google Ads, Social Media)
Digital Strategist Creative Initiatives
CX/ UX Strategy Workshop Facilitation
Event Planning Design Thinking​
Qualitative & Quantitative Research
Designing Meaningful Experiences for People and Brands
Whether I’m helping businesses craft intuitive digital journeys, designing platforms that connect communities, or curating stories that bring art to life, I approach each project with clarity, empathy, and a strong sense of purpose.
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I advise companies and creative agencies on how to create user-friendly products and services, grounded in insight and aligned with their brand goals. I’m particularly passionate about Human-Centred Design and love guiding teams through research, prototyping, and implementation in agile environments.
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Alongside my client work, I also collaborate with local businesses and community spaces, shaping their digital identity and promotional strategy to support corporate events, art installations, and cultural engagement.
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